For 2013, Rapha is sponsoring their first pro team with full kit and the requisite lifestyle and “fan” replica pieces. In usual Rapha style, they’ve gone all out with the story telling and imagery.
The gear will encompass pro-level cycling kit that’s the same stuff team riders will race in, less expensive enthusiast gear that looks quite similar but is slightly less technical, and daily wear and accoutrements to let the rest of the screaming, cowbell swinging fans know who you’re rooting for.
Immerse yourself in the product range on their website or with their Mallorca training camp Look Book(including interview with Team Performance Manager Rod Ellingworth) to get in the mood, then click below for images and a brief description of the three tiers of clothing and kit offered.
FROM THE PRESS RELEASE: “The opportunity to work with the riders and staff of Team Sky has always been about improving how they perform, look and feel as a ‘Team Sky rider 24 hours a day’. We are excited about the refinements we have brought to the on?bike clothing and are very glad to be able to redefine their look off the bike in a way more commensurate with the stature of these riders and the team,” said Simon Mottram, Founder and CEO of Rapha. “This has been a massive undertaking for everyone here at Rapha to get this launch today. To see the full breadth of the offer become a reality for everyone at Team Sky and for our customers is amazing.”
The complete collection comes available mid-February online at Rapha.cc and at Rapha Cycle Club stores in London, San Francisco, and Osaka. Key supporter products will be sold at key European races and events via a mobile Rapha Cycle Club. A selection of the offering will be sold through the current Rapha stockists around the globe.
Pro-Team: At the highest level, riders will be able to wear exactly what the Team Sky riders will wear to race and train in 2013, keeping the same design, fit and performance from the peloton. The Pro-Team offer includes a mix of jerseys, bibs, jackets, merino, and accessories.
Replica: For the rider wanting the look but who doesn’t require the complete pro-performance or price tag. The Replica offer includes women’s and kid’s and “Wiggo” emblazoned jerseys.
City Wear & Supporter: Created to dress the riders and staff of Team Sky, the offering for supporters ranges from new gingham check colors of the Rapha Long Sleeve Shirt, Rapha Jeans, T-shirts, and supporters scarves and flags. A standout new product in this offer is the ‘Supporters Jersey’, a top that has the look of the team but with a cut meant to pair with jeans for off-the-bike.