Global online giants Wiggle and Chain Reaction set to merge


Wiggle has bought out their major competitor Chain Reaction Cycles.

The acquisition now will go through a vetting process with the UK’s Competition and Markets Authority to be sure that the deal doesn’t upset the cycling markets in their UK home. While the deal will take a while before being finalized, and how and how quickly the two brands will merge remains to be seen, its effects could be large on independent bikes shops around the world, many of whom have already felt the pressure from the two independently. With 2/3 of their combined sales in the EU and the rest predominantly in the USA and Australia, this is just the latest in the trend towards more powerful bike industry eCommerce. &


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