Spanish bike commute ad mocks drivers’ daily grind

Spanish bike commute ad mocks drivers’ daily grind

Generally, when we try to get people out of their cars to walk, cycle, or take public transport to work, we acknowledge that there are people who will never leave their cars at home. No matter how much petrol and car insurance cost, not matter what traffic and parking hassles face them daily, they will keep driving their commute. (Even if it’s driving them crazy!)

This advert is not for them:

This fun video, by The Spanish Government’s Dirección General de Tráfico (Directorate General of Traffic) is titled “El mismo día.” Translation sites tell me that means “the same day,” but from the context I gather it implies more, “it’s the same day, over and over” to communicate the driver’s frustration.

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