Rapha create special ride 100k campaign to promote women’s cycling

Those folks at Rapha are looking to promote women’s cycling and encourage women riders to take their riding to the next level with their Rapha Women’s 100 initiative.They are hoping to encourage women from the UK and around the world to ride 100km on Sunday, 7th July.

7th July is the date of the Etape du Tour, the amateur cyclist’s chance to ride a major mountain stage of the 100th edition of the Tour de France and Rapha are sending 100 women to ride the sportive, which will form part of the day’s festival of riding.

Rapha want women cyclists to ride their own 100km on the day to join in the celebration and hope that thousands will take up the challenge.

The clothing company stress that the Rapha Women’s 100 isn’t competition to see who is the fastest, but more about gathering a global community of women around the world to take part in a shared adventure.

In the build up to the 7th of July, the company will feature tales from the women riding the 100 and chart their training, experiences and thoughts leading up to the big day on their site. In addition, Rapha will be putting on a fully supported all women’s training ride called the Women’s Century Ride in June.

More details on the Rapha Women’s 100 and how you can participate can be found on Rapha’s site and on the specially created event page on Facebook.

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