Recent concerns over the safety of cycling in London according to Transport for London (TfL) has not stopped more people cycling in London than ever. According to the latest figures from customer research into the Barclays Cycle Hire scheme, three quarters of members to the scheme have started to cycle in London as result of riding the hire bikes. On top of this 15% of members have increased the amount of time they cycle on their own bikes as a result of the cycle hire scheme.
Leon Daniels, TfL’s Managing Director of Surface Transport, commenting on the research, said the launch of Barclays Cycle Hire has seen users make over nine million hires and as a result thousands of people living and visiting London had discovered that cycling was one of the most enjoyable ways to get around London.
TfL was also at pains to point out that the Barclays Cycle Hire scheme is good for the local cycling business community with nearly one in five people (18%) having bought cycling equipment such as helmets and clothing with 4% of members buying a bike as a result of the scheme.
Members highlighted speed (19%), convenience (14%) and enjoyment (15%) as factors that contribute to a positive user experience of the scheme with over three quarters of members saying they would recommend the scheme to family and friends.